Murray Goulburn lobby designed by Group GSA featuring LENs Softscape Lounge and Softscape stools and photo by Luc Remond.

Murray Goulburn

Location: Melbourne

Designer: Group GSA

Photography: Luc Remond

Murray Goulburn’s Epitome of Luxe Design: A GroupGSA and FDC Masterpiece

The tapestry of Melbourne’s architectural landscape has been embroidered with another iconic design. Nestled at the zenith of Collins Square’s Tower 4, the Murray Goulburn office is a mesmerising blend of luxury, function, and modern aesthetics. GroupGSA, in partnership with the Walker Corporation, and the execution prowess of FDC construction and fit-out have intertwined with crafting this modern-day masterpiece.

GroupGSA, one of Australia’s premier design firms, celebrates an ethos grounded in collaboration and global connectivity. With an impressive portfolio of projects spanning from the Azure Pacific to the bustling streets of Asia and beyond, they stand as titans in architecture and design. In pursuing design excellence, their focus remains unwavering: the melding of sustainable built environments that champion societal enhancement.

FDC, having three decades under its belt, honour the principle that the voyage of crafting spaces is as paramount as the ultimate creation. Boasting a team of over 500 experts spread across six offices, their commitment to excellence and innovation is evident in each project they touch.

The assignment was no small feat: revolutionise the workspace for Devondale Murray Goulburn, Australia’s dairy giant with a legacy dating back over 65 years. The office needed to embody the cooperative’s commitment to being a global frontrunner in dairy products, resonating with its rich heritage while looking firmly to the future.

Integral to the office’s transformative design is LEN’s Softscape lounge. This designer lounge, more than a mere furniture piece, embodies elegance and functional artistry. The Softscape Lounge, known for championing collaboration whilst offering secluded sanctuaries, is the centrepiece within the internal atrium. Upon entry, one can’t help but be drawn to these designer lounges, each piece beckoning for a moment of respite or vibrant discussion.

In the world of luxury, where each detail matters, the Softscape Pebble stools rise, encapsulating an extra facet of sophistication. Nestled within the expansive Softscape collection, these designer lounges and stools embody unparalleled versatility. They resonate with today’s imperative for dynamic workspace adaptability, all while championing the essence of individual well-being and harmonious team cohesion.

Venture into the office’s reception area, and you’ll find the Softscape Lounge and Pebble stools poised and awaiting to offer employees and visitors a taste of sheer elegance and unmatched comfort.

Beyond the designer furniture pieces, the office boasts 5,200 sqm of pure elegance. Feature ceilings dance overhead while meticulously crafted wall panelling and high-end furniture pepper the space. Collaborative pods and sheds, a nod to the dynamic and agile working environment, punctuate the office, complementing the balance of secluded and communal work zones envisioned by GroupGSA.

In the heart of Melbourne, a new standard has been set. The Murray Goulburn office, born from the shared vision of GroupGSA, FDC, and Walker Corporation, stands as a testament to what is achievable when elite minds converge. A space where dairy legacy meets modern design and where every designer lounge and stool tells a story of luxury and unparalleled craftsmanship.

To learn more about Softscape, please speak to one of our team, or contact our distribution partner for Australia at Stylecraft. For all international enquiries, please get in touch with us at info@lenfurniture.com.