Westralia Square Lobby

Reimagining Westralia Square: A Masterstroke of Luxury by IA Design

In the heart of Perth, at 141 St Georges Terrace, stands a testament to innovative Australian design – Westralia Square. Its recent transformation by IA Design, Australia’s leading workplace design and architecture consultancy, epitomises luxury, functionality, and modern aesthetics. Drenched in elegance, this iconic space has been thoughtfully reimagined to meet the demands of an ever-evolving corporate tenant landscape, distinctively moving away from its previous government-oriented identity.

With over a quarter-century under its belt, IA Design is synonymous with crafting extraordinary environments. Their passion is evident in the 12,000,000m2 of stunning office fit-outs they’ve delivered for both government and commercial sectors. Every creation by this Australian-owned entity isn’t just about spaces; it’s about stories, experiences, and groundbreaking visions brought to life. With studios dotting Australia’s skyline from Adelaide to Sydney and even reaching out to Singapore, their commitment to transforming how we live, work, and play is unwavering.

Given their impressive track record, it’s no surprise that GDI Property Group, a prominent figure in property and funds management, entrusted IA Design with revamping the Westralia Square lobby. The aim was to pivot the building’s reputation, rebranding it for a new generation of corporate tenants.

The space now greets its visitors with a breathtaking sense of arrival. An elegant stone concierge desk stands out, juxtaposed against the Venetian Polished Plaster Core, seamlessly marrying modernity with the lobby’s existing stone elegance. The richness of black elements plays a delightful contrast, evident in the lift fixtures and meticulously designed branding signage. Every aspect, down to the state-of-the-art lift technology, echoes a contemporary feel.

With the in-house graphic designers at IA Design taking the lead, the building’s brand identity, including its primary logo and brand mark, was redesigned. This move was strategic, ensuring that the rebranding seamlessly married the fresh, luxurious aesthetics of the new lobby.

Nestled within this modern masterpiece is the Softscape Lounge. A product that champions collaboration and secluded focus brings an aura of comfort and intuitive design. These Australian-made lounges aren’t just about sitting; they’re about connecting, communicating, and celebrating the evolving demands of today’s work environments. Mobile and modular, these lounges are a nod to the increasing need for flexibility and adaptability in modern interiors. The Softscape lounge, in brown leather, is strategically placed at the centre of the lobby, waiting for visitors to experience its comfort and elegance.

Australian-made lounges, like Softscape, have increasingly become a staple in luxurious spaces, given their unique blend of form and function. Their design ensures sustained productivity, fostering individual happiness and team dynamism. With the Softscape Lounge, Westralia Square’s lobby doesn’t just offer a space to sit but an experience to relish.

The Westralia Square lobby is now more than just a passage; it’s an experience. From the 24/7 on-site security to the new digital tenant directory screens and quality furnishings for casual meeting areas, it’s evident that every detail was meticulously curated. The space exudes a sense of luxury, comfort, and modernity for tenants and visitors alike.

As we stand back and admire this masterpiece, one thing is clear – IA Design’s commitment to excellence and innovation remains unmatched. With the integration of Australian-made lounges and other Australian-made designer furniture, they’ve once again set a benchmark in luxury interiors, establishing themselves as leaders in the design world. For those fortunate enough to traverse the elegant expanses of the revamped Westralia Square, it’s not just another building; it’s a journey into the future of luxury design.

To learn more about Softscape, please speak to one of our team, or contact our distribution partner for Australia at Stylecraft. For all international enquiries, please get in touch with us at info@lenfurniture.com.